Pay-per-click (PPC) is a marketing tactic used in advertising. In PPC the advertisers or marketers pay fees whenever their ad gets clicked. PPC advertising is usually associated with Ads from Google Ads, Bing Ads, Yahoo advertising and Amazon advertising, etc. Many social networking sites like Facebook, Instagram, and Twitter also use PPC for their business and Social Media Marketing growth. The quality of the ad depends upon the cost. The ad rank depends on quality score and maximum cost-per-click ad.
Different types of PPC-
There are eight different types of PPC- social ad, search ad, display ad, remarketing ad, Google shopping, local service ad, instreams ad, and Gmail sponsored ad. Let’s know about each of these kinds of PPC-
• Social Ad: in a social ad, the advertisers advertise their ads on a social media platform. It is one of the most convenient ways to reach and connect social media users. The formatting of the ad depends on the requirement of customers. Social advertisement is one of the most popular and engaging forms of advertising.
• Search Ad: these kinds of ads have paid written on them. There are no visuals in these forms of advertisement and appear during Google search results. It is the most common form of advertisement.
• Display Ad: unlike the search ad, a display ad is in the form of pictures. These ads can be seen on the websites of Google partners. Display ads are target audience-specific.
• Remarketing Ad: remarketing ad strategy is widely used by various advertisers. These advertisements use the basic strategy of reshowing of the products and websites which you have previously visited by reconnecting and showing a relevant ad.
• Google Shopping Ad: in Google shopping ads the advertisement is shown with pictures along with its price. It is a kind of window-shopping advertisement.
• Local Service Ad: it is a selective form of advertisement which is only for a few sectors of markets. Local service ads include the phone number, name of the business, and rating.
• Instreams: Instreams come while you are viewing Youtube videos and other online video streaming partners.
• Gmail Sponsored Ad: Gmail sponsored ads are promotional ad emails. These kinds of emails usually come on the top of the mailbox. Gmail sponsored ads are usually based on their interests.
Benefits of using PPC-
PPC is a smart way of advertising, creates a new market, and generates brand recognition. Digital marketing agencies have also started providing this facility and using it as an essential marketing strategy. Many digital marketing agencies in India provide guidance and services related to PPC.
The various benefits of Pay-Per-Click are-
1. It provides immediate results: the results generated by PPC are instantaneous. By using proper keywords and SEO generated text and word choices you can target the right audience. This kind of targeting also converts the normal viewers of your products to participating or active customers.
2. Increases brand recognition: when your advertisement is visible on different platforms people recognize it. The customers can also view the products easily as it is just a click away. The more you interact with customers the more business you will generate.
3. Budget regulation: the advertisers only need to pay only when someone clicks on their ad. Though many people find PPC expensive but in the end, it is worth the price. Paying a small amount for PPC advertising and in return increasing the number of customers and generating more market is not at all a bad deal.
4. Exclusive features: Pay-per-click ads provide endless features. You can customize it according to your needs. The best feature is that you can manage multiple campaigns and track your records.
5. Easy competition with big business: unlike big businesses, small start-ups don’t have so much monetary support but using PPC you can increase the brand value and make you more prominent. These services provided by PPC eases the process of product marketing and create a healthy atmosphere of healthy competition.
Summarizing Pay-Per-Click-
Pay-per-click is extremely helpful in generating traffic. Earlier due to lack of proper knowledge about this niche created a sense of confusion in the minds of budding entrepreneurs. The rapid growth of digital marketing in India has also contributed to the growth of PPC. For many new users, PPC might be a bit challenging but it entirely depends upon keyword search, quality score, business domain, etc. If you have a piece of proper knowledge and understanding about these features of marketing you can grasp PPC within no time. The keywords used must match the content and phrases. It is highly advisable to select the best network which suits your products, for example- if you want to sell informal shoes, t-shirts, etc then you must advertise it on social media networks, youtube videos (instream), and display ads, but if you want to advertise a product or website which is formal like business related machinery then you must opt for Gmail sponsored ad, local service ad and search ad. Planning a proper strategy is essential for generating more business, satisfying customers, and avoiding wastage of money, time, and other resources.