Lassi Ghar is a chain of cafes in India. We worked with them for their Ranchi outlet.

With the increase of Cafes in Ranchi, we had a competitive market to beat. Lassi Ghar wanted our assistance in Instagram brand building and creating awareness.

How we started- Initially we began with making the Instagram handle attractive. We did competitive research and then started creating Instagram accordingly. To get the maximum reach we targeted the youth and started influencer marketing.

Brand Campaign- To maximise the reach, we began with Instagram influencer collaboration. Under this campaign we asked the influencers to tag us in their stories and get free meals. The campaign resulted in a huge number of followers for the brand.

Results-

• 120% increase in engagement rate
• 180% rise in account reach
• These impacts resulted in a boost in sales