Digital marketing is one of the growing fields for product marketing, social media marketing, influencer marketing, content marketing, email marketing, and search engine marketing, etc. It targets a large number of interested customers at the same time. Unlike traditional marketing methods, it is cost-efficient and avails all services under one umbrella. Digital marketing helps the creators to attract more sales, increase brand value and generate traffic, etc. One of the most important functions of digital marketing is that the customers are traceable, one can easily use software or metrics and monitor the customers.
Digital marketing agencies and the various hubs across India-
There are different specialized agencies for digital marketing known as Digital marketing agencies. These agencies are well equipped with a team of top coders, website designers, social media marketers, SEO experts, and website analysts, etc. A digital marketing agency promotes the business and helps it in Social media marketing growth. In India, digital marketing agencies are spreading their roots. The growth percentage for the year 2020 is 33.5% and is increasing at a rate of 14% per annum. The industry provides job opportunities as web analyst, SEO manager, Email marketing specialist, Ad specialist, and online leads manager, etc to more than 20 lakh people with more than 220 million users. It is the aim to increase the number of users to 601 million by the end of 2021. India being a developing country has seen a tremendous positive change in this sector.
The various hubs for agencies across India are-
• Delhi- It is the center for many agencies. The heart of India has ample of opportunities for digital marketing.
• Mumbai- Mumbai is the financial capital of India. Digital marketing in Mumbai is growing in leaps and bounds. Many agencies enable easy access to easy marketing using digital marketing.
• Noida- Though Noida is situated close to Delhi but it also has a widespread opportunity for digital marketing.
Digital marketing tools-
Digital marketing tools ace the process of digital marketing. Some of the tools are free whereas some are paid depending upon the services provided by them. These tools might look a bit technical but are extremely easy to use and with the right knowledge about it becomes convenient in targeting the audience. Over the past few years, there has been a development in this field thus many tools have developed since. Some of the famous digital marketing tools are- Mail chimps, Buzzsumo, Google analytics, Hootsuite, Canva business, SEMrush, Kissmetrics, Infusionsoft, Function fox, Trello, Hubspot, Slack, Mobile monkey, Buffer, Databox, Animoto, Ubersuggest, and Dynamic yield, etc. Among these many marketing tools available in the market it is necessary to select the best, which are well equipped with all the needs of the present scenario. Hence to simplify this tedious process here is the list of top digital marketing tools for the year 2020-
1. Google Analytics- Google Analytics is web analyst software which is provided by Google. It has become very popular since it was first launched in the year 2005. It is a free tool that helps to track visitors’ activity and aid analysis. It also helps in finding out about marketing techniques and increasing the affectivity. There are various tutorials available to learn Google Analytics.
2. SEMrush- SEMrush was founded in the year 2008 in Boston USA. SEMrush is an SEO tool that provides SEO related help like keyword tracking, keyword research in pay per click advertising social networking and article, etc. It is widely used among various internet marketers or across the globe. It has also helped many small and big businesses in achieving great heights.
3. Canva- Canva has gained popularity recently is a Graphics designing company founded in the year 2012 with headquarter in Sydney. As you all know people get attracted to w what see therefore it becomes important to design beautiful websites. Canva helps in designing these professional looking websites in a very easy way. You can customize needs accordingly like image, filters, etc.
4. Mobile Monkey- Mobile Monkey is a recently launched company by Larry Kim in 2017. Mobile monkey is a chat board that allows customers to receive answers to the questions with no time. This tool eases the process of customer interaction thus enabling new customers, increasing sales and product promotion, etc.
5. HubSpot- HubSpot is one of the most versatile digital marketing tools available. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah at Cambridge. The so this is provided by HubSpot is content curation, SEO, website development and marketing, marketing automation, and analytics. Also has a feature of key performance indicator (KPI).
Conclusion- Digital marketing is the latest advancement in the field of marketing. Many agencies are providing this facility and helping small as well as big businesses to grow. Digital marketing tools simplify marketing procedures by availing various services and customizable software for fulfilling the requirement at a very minimum price or for free. Among the hundreds of tools available selecting the rights, ones help in a systematic developmental procedure. There are also video tutorials available on the internet for learning and easy understanding about the tools. . One must not get confused between the options and select what is right for the