Vardo
Niche: E-commerce Clothing (Indian Suits for the US Market)
www.vardosuits.com
- Industry:
- E-commerce Clothing
- Services:
- Performance Marketing
- Website Development
- Conversion Rate Optimization (CRO)
- SEO
- Brand Intro
Vardo Suits brings world-class tailoring and contemporary design to the USA, redefining elegance for modern professionals. Each suit is meticulously crafted to exude confidence and sophistication, tailored to perfection for those who demand the best.
- Problem Statement:
Vardo, a premium Indian e-commerce brand selling traditional and contemporary suits, struggled to penetrate the competitive US market. Despite the high quality of their suits, the brand faced minimal website traffic and zero conversions. Their digital marketing efforts were ineffective, and the website was not optimized to provide a seamless user experience or convert visitors into customers.
- Executions
Brandthink executed a strategic overhaul across multiple fronts to address these challenges:
Performance Marketing: We launched precise targeting campaigns on Meta and Google, focusing on US-based customers with an interest in ethnic and fusion clothing. Our ads featured visually compelling creatives that resonated with the target audience and used retargeting strategies to re-engage website visitors who had not yet converted.
Website Development: We completely revamped Vardo’s website to improve navigation, mobile responsiveness, and page load speeds, ensuring a smooth shopping experience for US-based customers. We streamlined the checkout process, reducing friction and improving overall usability.
CRO: Through A/B testing, we optimized landing pages, product descriptions, and CTAs, making the user journey more intuitive. We also added product reviews and trust signals to build credibility and encourage purchases.
SEO: Comprehensive keyword research and on-page SEO techniques, such as meta tag optimization and internal linking, were employed to improve Vardo’s organic search rankings, specifically targeting customers searching for Indian suits in the US.
- Results
Within three months, Vardo experienced a 40% increase in website traffic and a 125% boost in conversions, ROAS of 9.5. Brandthink’s efforts helped Vardo build a solid presence in the US market, creating a sustainable path for long-term growth and customer engagement.