Lachocoallure
Niche: Gourmet Chocolates
- Industry:
- Gourmet Chocolates
- Services:
- Amazon Optimization
- Performance Marketing
- Market Research
- Brand Intro
Lachocoallure is a premium gourmet chocolate brand, offering a luxurious selection of handcrafted chocolates. Their products are designed for discerning consumers who appreciate high-quality ingredients, sophisticated flavors, and elegant presentation, making them a top choice for gifting and indulgence.
- Problem Statement:
Lachocoallure, a premium brand selling gourmet chocolates, struggled to gain traction in a competitive market. Despite having high-quality products, the brand lacked visibility on major platforms, particularly Amazon, and faced difficulties in scaling its digital advertising efforts. They needed an optimized performance marketing strategy, deeper market insights, and enhanced product visibility to stand out in the saturated gourmet chocolate space.
- Executions
Brandthink developed a data-driven strategy that merged performance marketing with e-commerce platform optimization to increase sales and build brand visibility:
1. Amazon Optimization: We restructured Lachocoallure’s Amazon presence, optimizing product listings with keyword-rich titles, bullet points, and descriptions that enhanced discoverability. High-quality imagery and A+ content were added to boost customer engagement and conversions. We also optimized the pricing strategy and managed PPC campaigns within Amazon, ensuring better ad placement and reduced ACOS (Advertising Cost of Sales).
2. Performance Marketing: Using hyper-targeted ads across Meta, Google, and Amazon, we created dynamic campaigns that focused on brand storytelling and luxury positioning. Our approach included leveraging behavioral data to segment audiences and launch remarketing campaigns. These campaigns were optimized in real-time through performance tracking and A/B testing to improve CTRs and conversion rates, all while controlling CAC (Customer Acquisition Cost).
3. Market Research: Comprehensive market research was conducted to identify trends in consumer behavior, especially in the gourmet food and luxury gifting segments. We analyzed competitor strategies, consumer preferences, and seasonal demand peaks. This enabled us to refine Lachocoallure’s product positioning and identify untapped opportunities for growth on Amazon and other e-commerce platforms.
- Results
Through a targeted, data-centric approach, Brandthink helped Lachocoallure achieve a 40% increase in sales on Amazon, significantly improving organic rankings and reducing ACOS by 25%. Our market research allowed the brand to make informed decisions, resulting in a 3x ROAS across digital campaigns. Lachocoallure is now positioned as a top-tier player in the gourmet chocolate space, experiencing both brand growth and increased customer loyalty across multiple platforms.