AYCS
- Industry:
- Fashion Streetwear
- Services:
- Performance Marketing
- Marketing Automation
- Influencer Marketing
- Website Conversion Rate Optimization (CRO)
- Social Media Management
- Brand Intro
AYCS (All You Can Street) is a fashion-forward streetwear brand known for its bold, edgy designs that cater to street culture enthusiasts and trendsetters, primarily targeting the younger demographic.
- Problem Statement:
AYCS, a bold and edgy streetwear fashion brand, struggled with achieving high returns on ad spend (ROAS) and efficiently managing its social media presence. Despite having a unique product line, they lacked the marketing infrastructure and strategy to reach a wider audience, drive engagement, and convert customers effectively.
- Executions
Brandthink executed a strategic overhaul across multiple fronts to address these challenges:
Performance Marketing: We launched precise targeting campaigns on Meta and Google, focusing on US-based customers with an interest in ethnic and fusion clothing. Our ads featured visually compelling creatives that resonated with the target audience and used retargeting strategies to re-engage website visitors who had not yet converted.
Website Development: We completely revamped Vardo’s website to improve navigation, mobile responsiveness, and page load speeds, ensuring a smooth shopping experience for US-based customers. We streamlined the checkout process, reducing friction and improving overall usability.
CRO: Through A/B testing, we optimized landing pages, product descriptions, and CTAs, making the user journey more intuitive. We also added product reviews and trust signals to build credibility and encourage purchases.
SEO: Comprehensive keyword research and on-page SEO techniques, such as meta tag optimization and internal linking, were employed to improve Vardo’s organic search rankings, specifically targeting customers searching for Indian suits in the US.
- Results
Within three months, Vardo experienced a 40% increase in website traffic and a 125% boost in conversions, ROAS of 9.5. Brandthink’s efforts helped Vardo build a solid presence in the US market, creating a sustainable path for long-term growth and customer engagement.