Pace is a renowned coaching institute in Northern and Western India. They wanted to expand their boundaries to the East. It was their first coaching centre in Jamshedpur. We used social media platforms to create brand authenticity.
Acceleration of growth- We began with developing a clean, clear and crisp landing page for the website that not only captured the attention of the students but also their parents. It had details about the brand, a brief background of the teachers, etc. Then we created google ads based on demography, physiography, etc which were redirected to the landing page. We targeted school students who are interested in giving competitive exams like IIT and NEET using location-based keywords. The ads generated more than 150 authentic and high-quality leads from in and around Jamshedpur in a week.
Power of Social Media- To harness the power of social media, we took help from platforms like Instagram, Facebook, and Quora. We boosted ads on Instagram and Facebook. Interested students related to our niche viewed our ads. Quora marketing was another way to gain more leads. We created Quora accounts of Pace teachers and replied to the students’ questions. It was an organic way to increase brand promotion. The answers received 180+ views in a week.
Results- Quora marketing and ads enabled us to achieve 150+ students in a week.
Lassi Ghar is a chain of cafes in India. We worked with them for their Ranchi outlet.
With the increase of Cafes in Ranchi, we had a competitive market to beat. Lassi Ghar wanted our assistance in Instagram brand building and creating awareness.
How we started- Initially we began with making the Instagram handle attractive. We did competitive research and then started creating Instagram accordingly. To get the maximum reach we targeted the youth and started influencer marketing.
Brand Campaign- To maximise the reach, we began with Instagram influencer collaboration. Under this campaign we asked the influencers to tag us in their stories and get free meals. The campaign resulted in a huge number of followers for the brand.
Results-
Heaven’s Secret is a digital art page that posts Pinterest inspired art. They wanted to achieve global reach and get their talent recognized.
How did we achieve the results?
The primary goal of the brand was not to drive sales but to create a brand identity and credibility. Our first step was to design a logo for Heaven’s Secret. We globally targeted their audience and joined various communities for promotion. We shared their posts in these communities and at the same time focused on high-quality digital art.
Outcomes- As a result of these promotions, Heaven’s Secret got a strong portfolio. Their engagement increased by 60% and account reach by 140%.
Creaseless was the first-ever dryclean studio of Eastern Indian. We helped them to target their potential customers and multiply their sales. They required our assistance to improve engagement and increase account reach.
Our Game-plan- We strategized high-quality posts for Creaseless, which highlighted their USPs. Our posts were created promoting, how the cleaning services used in creaseless are gentle on the clothes as compared to others.
The big picture- As a part of marketing for Creaseless, we started offline marketing. We organised events in numerous societies which demonstrated how machines at creaseless work and how they make your clothes spotlessly clean and soft. To get maximum results we promoted the video through local channels on Instagram and Facebook.
Impressive effects of the campaign- We achieved the goal. The campaign was highly successful and multiplied by twice (2X) along with improved engagement.
Itech Investment is a real-estate agency that helps people to find their dream home. Our goal was to increase the number of leads for various properties that the company was associated with.
Our strategy- Itech Investment deals with clients of 2 to 3 residential properties. As a part of our strategy, we targeted people from nearby states and local areas. To create a brand identity and boost awareness we used Instagram. We also used different features of Facebook to generate leads.
Campaign that brought clicks- We started a Lead Generation Campaign on Facebook. Customers were filtered based on targeting audience, geographical area, age, profession, psychographic, etc. For increasing the reach we registered Itech Investment on online portals like MagicBricks, 99 acres and then re-marketed the leads to Facebook Ads.
Results- Our total media buying budget was $600, which helped us to generate 200+ leads. Out of these 200+ leads, there were 17 property sales. The average ticket size of each property was estimated to be more than $80,000
Brandthink Studios Pvt Ltd.
GST No.- 20AAMCB1134F1ZC
Mobile: +91- 9571361543
Email: adityaraj@brandthink.com
Address: 2nd Main 3rd Cross Murugeshpalya Bangalore 560017
Brandthink Studios Pvt Ltd.
GST No.- 20AAMCB1134F1ZC
Mobile: +91- 9571361543
Email: adityaraj@brandthink.com
Address: 2nd Main 3rd Cross Murugeshpalya Bangalore 560017
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